Trutopia LLC dba Highsale Privacy Policy

Effective Date: January 1, 2026

Trutopia LLC dba Highsale leverages technology responsibly to power prosperity and we believe that everyone has a right to privacy. At Trutopia LLC dba Highsale, we view privacy as a key part of the value that we deliver to our customers.

This Privacy Policy explains how we collect, use, share, and protect information when you interact with our website, services, products, and communications, including SMS/text messaging.

1. Scope of This Privacy Policy and Our Role

As a financial services and technology company, this Privacy Policy explains how Trutopia LLC dba Highsale collects, uses, shares, or otherwise processes information when you interact with our offerings, services, and experiences, or when businesses provide us with your information.

This Privacy Policy applies to all Trutopia LLC dba Highsale websites, platforms, services, and software (including mobile or desktop applications).

It describes how we process:

a) Personal information in order to provide the benefits of Highsale products and services.

b) Personal information necessary to manage, operate, improve, and develop our business and personalize your experience.

Trutopia LLC dba Highsale determines the purposes and means of processing personal information described in this Privacy Policy and therefore acts as a data controller (or equivalent term under applicable privacy laws).

This Privacy Policy does not apply when we process personal information as a service provider on behalf of another organization acting as the data controller. In those situations, the privacy policy of that organization governs the processing of your information.

In certain circumstances, there may be multiple data controllers processing your information (for example, an employer or financial partner). In those situations we operate as an independent data controller for our processing activities.

2. Information We Collect

The personal information we collect depends on your interactions with Highsale, the services you use, and applicable law.

A. Information You Provide to Us

We may collect information you provide directly to us, including:

  • Contact information (name, email address, phone number, mailing address)
  • Account registration information
  • Business or application information submitted through our website
  • Income or financial information relevant to financial services
  • Billing or payment details (processed by payment providers)
  • Profile information or credentials
  • Communications you send us (email, chat, phone, SMS)
  • Customer support records
  • Survey responses or feedback
  • Consent records for communications such as SMS or email (including timestamp, source, and method of consent)

B. Identification Information

To verify your identity and provide financial recommendations, we may collect:

  • Name
  • Social Security number
  • Birthdate
  • Driver's license number
  • Government-issued identification details

C. Information from Businesses

We may receive personal information from businesses you interact with, such as when you are a customer contact for a business that uses our services.

D. Automatically Collected Information

We may automatically collect certain information about your interactions with our website and services, including:

  • IP address
  • Device identifiers
  • Browser type
  • Pages visited
  • Referring and exit pages
  • Timestamp and usage data
  • Links clicked or communications interacted with

E. Device Information

We may collect:

  • Device type
  • IP address
  • Log files
  • Error reports
  • Unique device identifiers

F. Cookies and Tracking Technologies

We use cookies, pixels, web beacons, and similar technologies to:

  • Operate and improve our website
  • Recognize your visits
  • Understand usage patterns
  • Personalize experiences
  • Measure marketing effectiveness

You may control cookie preferences through your browser settings. Disabling cookies may affect certain site functionality.

G. Information Stored Locally

Some services may synchronize with information on your device and collect usage or error information or store data locally.

3. Information Provided by Third Parties

We may receive information about you from third parties where permitted by law, including:

Identity Verification Providers

Services that help verify your identity or validate contact information.

Credit Bureaus and Financial Partners

Our services may use data obtained from credit bureaus such as:

  • TransUnion
  • Experian
  • Equifax

These providers may also supply employment or income data.

Customer Support Providers

Third-party providers that help troubleshoot technical issues.

Risk, Fraud, and Security Providers

Services that help prevent fraud or illegal activity.

Content Providers

Platforms that provide publicly available or user-generated content.

Communication Providers and Social Networks

Information may be collected from social networks or email platforms when permitted by law.

Government Agencies

Information obtained from government sources or public databases.

4. How We Use Personal Information

We collect and process personal information when:

  • We have your consent
  • It is necessary to perform a contract with you
  • It is necessary for legitimate business interests
  • We are required to comply with legal obligations

We use personal information to:

  • Provide Highsale products and services
  • Create and manage accounts
  • Evaluate eligibility for financial products
  • Deliver credit reports and financial insights
  • Provide customer support
  • Communicate with you about services
  • Send notifications or service updates
  • Send SMS/text messages if you have opted in
  • Deliver marketing communications where permitted by law
  • Improve and develop products and services
  • Perform analytics and research
  • Personalize recommendations and offers
  • Detect fraud or illegal activity
  • Comply with legal and regulatory obligations
  • Enforce our Terms of Service

5. SMS/Text Messaging and Communication Consent

If you choose to opt in to receive SMS/text messages from Trutopia LLC dba Highsale, we may send messages including:

  • Customer support responses
  • Application or inquiry updates
  • Appointment reminders
  • Service notifications
  • Promotional or marketing messages (only if you separately consent)

How You Opt In

You may opt in by submitting your phone number through our website forms and affirmatively consenting to receive SMS communications.

Consent to receive SMS messages is not a condition of purchase.

Message Frequency

Message frequency varies.

Message and Data Rates

Standard message and data rates may apply.

Opt-Out Instructions

You may opt out at any time by replying STOP to any message.

Help

Reply HELP for assistance or contact:

Phone: (480) 805-8088

Email: [email protected]

We maintain records of SMS consent and opt-out requests to comply with applicable laws and carrier requirements.

6. How We Share Information

We do not sell personal information to third parties.

We may share information in the following situations:

Service Providers

We may share information with vendors who provide services such as:

  • Website hosting
  • Analytics
  • CRM platforms
  • Payment processing
  • Customer support tools
  • SMS messaging providers

These providers may only process information on our behalf and under confidentiality obligations.

Platform Partners

If you interact with offers from third-party financial providers, we may share necessary information with those partners in order to provide services or process applications.

Social Media Platforms

If you connect your social media accounts, information may be shared with those platforms in accordance with their policies.

Research and Academic Partnerships

We may share anonymized or aggregated information for research purposes.

Financial Services Providers

We may share information with credit bureaus, financial institutions, or service providers involved in financial services.

Public Forums

Information you post in public areas of our platform may be visible to others.

Business Transfers

If Highsale is involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction.

Legal Compliance

We may disclose information when required by law, court order, or regulatory requirement.

7. Mobile Information Sharing Statement

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

Information sharing to subcontractors in support services, such as customer service, is permitted.

All other use case categories exclude text messaging originator opt-in data and consent. This information will not be shared with any third parties except:

  • Messaging platform providers
  • Mobile carriers
  • Or when required by law

8. Your Rights and Choices

Depending on your location, you may have rights to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of personal information
  • Restrict certain processing
  • Object to marketing communications
  • Withdraw consent where applicable

You may opt out of marketing communications at any time using unsubscribe links or by replying STOP to SMS messages.

To exercise your rights, contact us using the information below.

9. Data Retention

We retain personal information only as long as necessary to:

  • Provide services
  • Comply with legal obligations
  • Maintain required records
  • Resolve disputes
  • Prevent fraud or abuse

Different types of data may be retained for different periods depending on legal or operational requirements.

10. Data Security

We use reasonable administrative, technical, and physical safeguards to protect personal information.

These may include:

  • Access controls
  • Encryption where appropriate
  • Monitoring systems
  • Secure infrastructure

However, no security system is completely secure and we cannot guarantee absolute protection.

11. Children's Privacy

Our services are not intended for children, and we do not knowingly collect personal information from children.

If you believe a child has provided us personal information, please contact us so we can remove the information.

12. Third-Party Links

Our website may contain links to third-party websites.

We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Updates will be posted with a revised Effective Date. Continued use of our services after updates constitutes acceptance of the updated policy.

14. Contact Us

Trutopia LLC dba Highsale

Phone: (480) 805-8088

Email: [email protected]

Website: https://www.highsale.com